16.8 Definitions

16.8.1 Media

Any means of communication having wide dissemination or influence, such as radio and television, internet, newspapers, and magazines.

16.8.2 Public Relations

The professional development of a favorable public image by the OIST Graduate University.

16.8.3 Social media

Online, electronic, or Internet media, tools, communities, and spaces for social interaction, sharing user generated content, or public or semi-public communication. Social media typically uses web-based technologies to turn communication into interactive dialogues. Social media can take many different forms, including internet forums, blogs & microblogs, online profiles, wikis, podcasts, pictures and video, email, text, instant messaging. Examples of social media include but are not limited to the following: LinkedIn, Facebook, MySpace, Wikipedia, YouTube, Twitter, Skype and blogs.


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